Common questions about VenueX and how we help retailers connect
offline sales to online advertising
What is the "omnichannel gap"?
The unmeasured impact of digital advertising on physical store
sales. Over 80% of retail transactions happen in-store, but
most teams can only measure e-commerce conversions. This
creates blind spots where true ROAS could be 3-4× higher than
reported online-only metrics.
Does this just measure results or actually improve
performance?
Both. Better data signals to ad platforms directly improve
optimization. After integration, Koçtaş saw Performance Max
campaigns achieve 15% better results than targets, with
click-to-store-visit rates up 112%.
How do you match ad clicks to in-store purchases?
SHA-256 hashing. Customer data (email, phone) is transformed
into encrypted strings before being sent anywhere. Ad
platforms hash their user databases the same way, then match
the strings without exposing raw PII. KVKK/GDPR compliant.
What data do you need from us?
Three categories: Store locations (Address, coordinates, store
code, hours), Product inventory (SKU, store ID, availability
status), In-store transactions (Customer name, phone/email,
store ID, purchase amount). No enterprise CRM required—POS or
ERP systems work fine.