---
title: "Karaca connected store and digital data. Store visits rose 350% from June to August 2025"
summary: "Store visits grew 350% from June to August 2025, compared with the same months of 2024, after store and digital data were connected."
canonical_url: https://venuex.io/success-stories/karaca
lang: en
alternate:
  tr: https://venuex.io/tr/success-stories/karaca.md
last_updated: 2026-10-28
type: case-study
---

> Site index: https://venuex.io/llms.txt
>
> Türkçe: https://venuex.io/tr/success-stories/karaca.md

# Karaca connected store and digital data. Store visits rose 350% from June to August 2025

One of Türkiye's largest homeware retailers connected store sales, inventory and store profiles with its digital campaigns.

## Facts

| Field | Value |
|---|---|
| Company | Karaca |
| Industry | Homeware |
| Stores | undefined |

## Results

- +350%: Store visits, Jun to Aug 2025 vs 2024
- +40%: Higher omnichannel ROAS
- +25%: Direction requests

## Quote

> We knew our digital campaigns were driving impact in our stores, but we couldn't fully reflect that impact in the data. VenueX made this connection visible, strengthening our data foundation and enabling a more holistic view of channel performance.
>
> Ozan Güzelkan, Digital Marketing Director, Karaca

## The challenge

Karaca has stores in several markets. The digital team optimized campaigns on online data. They knew digital ads drove store traffic, but they could not measure it.

- **Separate systems.** Store sales, inventory, CRM data and campaigns were not connected.
- **Offline effect not visible.** Campaigns with strong store sales showed weak online metrics.
- **Budget decisions without full data.** It was not clear which channels and campaigns drove revenue.
- **Scale.** Store profiles on Google Business Profile, Meta and other platforms were managed by hand.

## What VenueX did

**Connect.** In 3 weeks from kickoff, VenueX connected store sales by location, inventory levels, CRM data with privacy-safe hashing, and store details.

**Fix and activate.**

- Store purchases are connected to Google Ads, Meta and TikTok campaigns.
- The platforms optimize for total revenue, online and offline.
- All stores are kept in sync on Google Business Profile, Apple Maps and Meta pages. One change in VenueX goes to all platforms.

## Results

Omnichannel ROAS was 40% higher when store sales were included. Store visits grew 350% from June to August 2025, compared with the same months of 2024. Two changes ran in that period: better targeting, because offline conversions go to the ad platforms, and better local discovery, because store profiles are correct everywhere.

Direction requests grew 25%. Each store became easier to find in Google Maps and local search.